Address: Perth, WA
Email: hello@avenuegroupaus.com.au
Phone: 0400-082-072
We specialize in developing architectural solutions for Hillside Pool, aimed at enhancing the overall experience for both customers and the administrative team.
Hillside Pool wanted to eliminate manual intervention in their services scheduling and lead management processes. The traditional ways of working brought in a lot of issues, human errors, wastage of time, scalability limits, and more, resulting in poor customer experiences.
Secondly, the pool cleaning and maintenance market in Australia is actively growing, making it fragmented but competitive. They wanted to build a strong online presence so that homeowners and property managers could find them easily, trust their services, and quickly capture the search traffic and establish themselves as a go-to local Pool cleaning and maintenance company.
Reduction in accounting time by 60% with Odoo’s built-in auto-billing, plus instant Stripe updates wide out of hours or hands-on ledger work.
Boosting online presence by 89% with a mobile-friendly user interface.
3X faster local finds with Google My Business setup that makes the site visible to the local public in search of various pool solutions.
Fully automated workflow: from first contact to payment and tech dispatch, everything works on its own, with the least human interaction needed.
We build a high-performance and self-sustaining ecosystem that manages all core business operations.Team at Avenue integrated Odoo Standard, Contact Form 7, WordPress, and WooCommerce to build a high-performance, self-sustaining ecosystem. Architecture built by us ensures a streamlined experience for both their customers and the administrative team.
These days, it’s very crucial to provide a seamless digital experience to your customers. By keeping this in mind, we implemented a robust booking engine on the frontend that syncs directly with Odoo.
This enables users to filter out specific services, be it pool repairing or maintenance services, view available time slots through an intuitive calendar, and make secure online transactions. The system is capable of handling complex scheduling rules, for example, if a user is trying to book a certain date that falls under holidays, an auto-generated email or SMS is sent to the customer right away.
This enables users with a busy schedule to remain in the loop. Oddo is capable of handling the entire backend pipeline, from scheduling appointments to technician dispatch. The administration team can easily access and control through a centralised dashboard; they can view, change, or cancel bookings with live status updates.
To thrive in a competitive market, Hillside Pool needs to gain visibility, which will help them drive organic traffic and maximise local visibility. We leveraged WooCommerce and built a retail environment that supports both service packages and physical pool product sales. To create a streamlined checkout experience, we fully integrated it with Stripe Live Mode so that it can process Apple Pay and Google Pay transactions. With Webhooks, we made sure that users get orders and booking statuses updated immediately.
Our SEO practices help your website to rank among the top 10 search results locally. We also implement automated sitemaps, structured schema data, and OpenGraph tags. We also integrated an intelligent chatbot widget that can interact with visitors across the site, answer FAQs, and automatically log leads directly into the Odoo CRM. With Google My Business (GMB), the chances of Hillside Pool being highly ranked increase.
